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Apple’s new tracking protection is “sabotage”, claims ad industry

September 19, 2017

The ad industry is gnashing its teeth over Apple’s latest move to limit how we get tracked around the web.

They’re concerned about the new version of Apple’s mobile operating system – iOS 11 – which will hit phones and tablets today.

To be clear, the arrival of iOS 11 doesn’t mean that the Safari web browser will stop sites from tracking you around. No, there will be no advertising Armageddon for the way that sites track visitors’ browsing from site to site.

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